10% 

What is a true HERO? What compels one to maintain their integrity, go against the grain and fight for what is JUST?

Dr. Stanley Milgram’s Studies on Obedience (1963) and Dr. Philip G. Zimbardo's Stanford Prison Experiment (1971) are among the most well-known and controversial studies on human behavior that forever revolutionized the field of psychology. While most research explored 'how good people turn evil', one very important group was overlooked: the subjects (about 10-20%) who resisted authority and could not be swayed; the good people who remained good.

Award-winning director Yoav Shamir (Defamation, Checkpoint) engages Dr. Philip Zimbardo and Dr. Rony Berger in this first-ever revolutionary psychology study to explore this minority of unsung heroes. Who is this 10%? Is heroism in their nature or a result of their environment; what compels them to act altruistically, and how can this small minority influence the majority to benefit all of humanity?

The 10% is a progressive filmed documentation of the experiment, its progress at each stage, its simulations, and a communicative forum that provides insight into the process of what it means to be a good person. Both experts will use their own unique set of criteria to conduct the study to find the commonalities and differences between their groups, in political, apolitical and ordinary heroes in various global hot spots.

The film will also provide intimate character portraits of those who bravely lend themselves to the study.